A/B testing

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I did some A/B testing on the website for Shortcut Media. Well, I think there is clearly a winner. The plan was to let the experiment run for a week, but I guess that is not needed. Variation 01 is outperforming the…

New Project: Coming Up

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One of my dearest friends and business-partners had this idea. An idea to build an app. Now, often do we have ideas and often it doesn’t evolve beyond the idea and they fade away after some beers and weeks. We both have 15…

You gotta have a QR code generator!

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As you might know, with Shortcut Media, we are in the business of making print-media interactive. What does this mean? In a nutshell, we combine print-with-mobile trying to add more value to the print version. As a reader, simply point your phone…

The most famous beach ball in the world.

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Famous in this case isn’t that flattering…. Don’t get me wrong here, about 1,5 years ago I am completely converted to Apple-everything and I love my Mac-stuff but more and more, I catch myself staring at this beach ball lately. Often moments before…

Should you care about profiling?

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This post is a short preview about a subject I have been thinking about quite a lot lately: Targeted advertising. Should you care about the fact that Facebook is selling your profile to advertisers? Or Google? I’m not quite sure to be…