A/B testing


I did some A/B testing on the website for Shortcut Media. Well, I think there is clearly a winner. The plan was to let the experiment run for a week, but I guess that is not needed.

Variation 01 is outperforming the original page with 447% and shows a stunning conversion  rate of 20%.

The page offers a free QR code generator tool. I already talked about that in an earlier post. In the original version, the generator is on top and below I offer the visitors a (superior) alternative (the product we want to sell). On the variation page, I offer people first the alternative and then the QR code generator. As I had seen before in earlier tests, by simply putting the stuff you want the visitor to click on, on top, conversion increases dramatically. (Seems a bit obvious in retrospect of course).

Here is the winner!

 

It’s not even funny, but still it made me laugh…. A little.


Because there is a large part of truth in it…